个人简介:
张舒,77779193永利官网讲师,毕业于荷兰特文特大学传播学专业,获博士学位。
研究方向:
新媒体与企业传播、跨文化传播、技术传播。
研究成果:
Zhang, S., Gosselt, J. F., & De Jong, M. D. T. (2020). How large information technology companies use Twitter: Arrangement of corporate accounts and characteristics of tweets.Journal of Business and Technical Communication, 34(4), 364–392. (SSCI)
Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Twitter as a technical
communication platform: How IT companies' message characteristics relate to online
engagement.Technical Communication, 69(2), 18-35. (SSCI)
Zhang, S., De Jong, M. D. T., & Gosselt, J. F. (2022). Microblogging for engagement: Effects of prior company involvement, communication strategy, and emojis on Western and Chinese users.Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2022.2040073.(ESCI)
联系方式:
szhang1900@163.com